A Marketing professional with over ten years experience in global marketing strategies, marketing promotions, and event/trade show planning-execution.
Over five years experience in digital marketing programs utilizing pay-per-click, search engine optimization, and analytics to maximize return on investment.
Skilled in negotiating agency, vendor, and media buying.
Extensive experience in managing and developing staff.
Outstanding ability to handle multiple deadline-oriented projects while staying within budget and parameters.
Experience in budget analysis, forecasting, and management.
Mastery in identifying, developing and evaluating marketing strategy based on knowledge of establishment objectives, market characteristics, and cost-markup factors.
Skills and Competencies
- Web Analytics (Google Analytics and Adobe Marketing Cloud)
- Web Content Management Systems (Magento and WordPress)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google AdWords Certified
- Display Advertising
- Social Media
- User Interface Development (UX & Site Optimization)
- Brand Management
- Quantitative & Qualitative Market Research
- Multi-Channel Attribution Modelling
Proficient in the use of various software packages and operating systems including:
- Linux (Ubuntu, KaliLinux, and BackTrack)
- Mac OS
- Microsoft Windows XP to 10
- Adobe Photoshop
- Adobe Illustrator
- Adobe Dreamweaver
- Adobe InDesign
- Adobe Flash
- Prezi Presentation Software
- Microsoft Office Suite